Everything I Know about Marketing I learned from Google


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Updated September 2015

Aaron Goldman is Chief Marketing Officer at 4C, a company that’s powering the future of advertising through unique applications of data science and software engineering. Advertisers, agencies, media companies and content owners use 4C’s technology to improve effectiveness across TV, digital, social, and mobile. Clients include Audi, eBay, Omnicom, Publicis, NBC, Netflix, Reuters and Sony Pictures. Among the many reasons he loves working at 4C, #1 is that 4C always comes up #1 in alphabetical lists and #2 is that he can 4C many great puns with the company name.

Prior to 4C, Goldman was Chief Marketing Officer at Kenshoo, the global leader in agile marketing software. Over the course of nearly five years with the company, Goldman led corporate marketing, PR, demand generation, branding, analyst relations, events and product marketing on a global basis. Kenshoo powers some of the most sophisticated brands in the world, including Expedia, Walgreens, Tesco and Zappos. Of all his accomplishments during this time, Goldman is most proud of turning Kenshoo into multiple parts of speech, with such taglines as Kenshoo Do It? I Kenshoo, Can You? And How Do You Kenshoo?

Previously, Goldman founded Connectual, a digital marketing consulting and matchmaking firm. For two years, he helped companies like Omnicom Media Group, Info.com, Adify Media and Elevate Studios with marketing, business development and recruiting. He also found that you can an “ual” at the end of any word to make it an “unusual” adjective.

Before starting Connectual, Goldman served as Vice President of Marketing and Strategic Partnerships at Resolution Media. During his five-year tenure on the executive team, Goldman managed corporate marketing, industry relations and new business development, working with advertisers like Bank of America and Dell while sitting on the advisory boards of Google, Yahoo and Microsoft. Goldman also helped guide Resolution Media through acquisition and integration with Omnicom Media Group, where the company continues to make it rain under the Annalect umbrella.

Prior to Resolution, Goldman led the Midwest sales team for MaxOnline, now a division of Ask.com. For about 5 years, Goldman delivered comprehensive digital marketing solutions encompassing portal and network campaigns, sponsorships, e-mail marketing and search engine marketing for clients including Disney, General Motors, Procter & Gamble and Verizon, among others. More than anything, he sold a lot of pop-ups. Sorry!

Goldman graduated with honors from the University of Illinois at Urbana-Champaign with a Bachelor of Science degree in Advertising. When he’s not Googling himself, Goldman is running around Chicago with his wife, Lisa, daughter, Eliara, and twins, Ethan and Mila.

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