Updated Sept. 2012
Jacket Cover Blurb:
Aaron Goldman is Chief Marketing Officer at Kenshoo, where he puts lessons learned from Google to good use through digital marketing software. Goldman lives in Chicago where he likes to get Googley with his family.
Full Bio:
Aaron Goldman is the Chief Marketing Officer and Head of Freestyle Rap at Kenshoo, a digital marketing software company that engineers global technology solutions for search marketing, social media, and online advertising. Kenshoo powers some of the most sophisticated advertisers and agencies in the world, including CareerBuilder, Expedia, Facebook, Havas Digital, Hitwise, iREP, John Lewis, KAYAK, LendingTree, Omnicom Media Group, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Goldman thinks Kenshoo’s product suite is pretty sweet but he prefers to let Kenshoo clients do the talking.
Previously, Goldman founded Connectual, a digital marketing consulting and matchmaking firm. For two years, he helped companies like Omnicom Media Group, Info.com, Adify Media, and Elevate Studios with marketing, business development, and recruiting.
Before starting Connectual, Goldman served as Vice President of Marketing and Strategic Partnerships at Resolution Media. During his five-year tenure on the executive team, Goldman managed corporate marketing, industry relations, and new business development, working with advertisers like Bank of America and Dell while sitting on the advisory boards of Google, Yahoo, and Microsoft. Goldman also helped guide Resolution Media through acquisition and integration, continuing to make it rain under the Omnicom Media Group umbrella.
Prior to Resolution, Goldman led the Midwest sales team for MaxOnline, now a division of Ask.com. For about 5 years, Goldman delivered comprehensive digital marketing solutions encompassing portal and network campaigns, sponsorships, e-mail marketing, and search engine marketing for clients including Disney, General Motors, Procter & Gamble, and Verizon, among others. More than anything, he sold a lot of pop-ups. Sorry!
Goldman graduated with honors from the University of Illinois at Urbana-Champaign with a Bachelor of Science degree in Advertising. When he’s not Googling himself, Goldman is running around Chicago with his wife, Lisa, daughter, Eliara, and twins, Ethan and Mila.
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