Everything I Know about Marketing I learned from Google

Home
Author
Acknowledgements
Introduction
Chapters
Interviews
Reviews
Blog

Chapter 1: Relevancy Rules
Chapter 2: Tap the Wisdom of Crowds
Chapter 3: Keep it Simple, Stupid
Chapter 4: Mindset Matters
Chapter 5: Be Where Your Audience is
Chapter 6: Don’t Interrupt
Chapter 7: Act Like Content
Chapter 8: Test Everything
Chapter 9: Track Everything
Chapter 10: Let the Data Decide
Chapter 11: Brands can be Answers
Chapter 12: Your Unique Selling Proposition is Critical
Chapter 13: Your Competition is Broader than You Think
Chapter 14: You can Learn a Lot from a Query
Chapter 15: Sex Sells
Chapter 16: Altruism Sells
Chapter 17: Show Off Your Assets
Chapter 18: The More Shelf Space the Better
Chapter 19: Make Your Company a Great Story
Chapter 20: Don’t Rely on Search Engine Marketing Alone
Chapter 21: Future-Proofing
Conclusion

Interviews

Aaron Magness, Zappos
Alan Charlesworth, University of Sunderland
Avinash Kaushik, Google
Bill Wise, MediaBank
Blagica Bottigliero, Edelman
Bryan Eisenberg, Eisenberg Holdings
Cam Balzer, Threadless
Carla Gambescia, Via Vanti!
Chris Copeland, GroupM Search
Cory Treffiletti, Catalyst SF
Dag Kittlaus, Siri
Damian Blackden, Omnicom Media Group
Danny Sullivan, Search Engine Land
David Berkowitz, 360i
David Gould, Resolution Media
David Szetela, Clix Marketing
Debra Zahay, Northern Illinois University
Derek Gordon, Yield Software
Ed Wise, Funny or Die
Ellen Bale, Learning Care Group
Esco Strong, Microsoft
Gian Fulgoni, comScore
Glenn Fishback, Adify Media
Gord Hotchkiss, Enquiro
Jack Myers, M.E.D.I.Advisory Group
Janel Laravie, Chacka Marketing
Jeff Levick, AOL
Jill Balis, SMG Search
Jill Botway, WMI
Joe Marchese, SocialVibe
John Battelle, Federated Media
Jon Kaplan, Google
Jon Raj, Cello Partners
Keith Kaplan, Adconion
Lance Neuhauser, PHD
Lawrence Wan, Omnicom Media Group
Leigh Terry, OMD Australia
Linda Tuncay Zayer, Loyola University
Margi Michael, Lowe’s
Mark Goldstein, BBDO
Marty Kohr, Northwestern University
Matt Spiegel, Omnicom Media Group
Michael Lazerow, Buddy Media
Michelle Prieb, Ball State University
Olivier Lemaignen, Kodak Gallery
Omar Tawakol, BlueKai
Penry Price, Google
Paul Gunning, Tribal DDB
Quentin George, Mediabrands
Rand Fishkin, SEOmoz
Riki Nakasuji, Google
Rishad Tobaccowala, VivaKi
Rob Garner, iCrossing
Rob Griffin, Havas Digital
Rob Murray, iProspect
Scott Hagedorn, PHD
Scott Kier, Mosaic EcoSystems
Scott Shamberg, Critical Mass
Sean Cheyney, AccuQuote
Seth Godin, Squidoo
Stephen Governale, AT&T
Steven Hall, University of Illinois
Steve Pacheco, FedEx
Todd Friesen, Position Technologies
Tony Bombacino, Restaurant.com

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Copyright 2010 by Aaron Goldman and McGraw-Hill. All rights reserved. All other trademarks and copyrights are the property of their respective holders. Note: neither this book nor the author is affiliated with Google.

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