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10 Ways To Use Search Beyond SEM - OMMA Global NY 2009

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Aaron Goldman
Aaron Goldman

If you're only using search data to improve your SEM programs, you're missing the boat. Here are 10 ways to leverage search data beyond the SEM channel.

BusinessTechnologyDesign
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Beyond the Click: Planners Use Search Beyond SEM
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10 Ways to Use Search Data Beyond SEM
1. (Re)Define your audience Source: Microsoft adCenter Labs Women 18-34
2. Competitive Intelligence Source: AdGooroo Sitters & Nannies Training, Job Hunting General Listings, Background Checks Live-Ins, AuPairs Disabilities, Non-profits
3. Refine your USP Source: Twitter Search Safety Cost Convenience Location
4. Adjust your product line/features Source: AdGooroo Let’s watch the pets too!
5. Decide what markets to support Source: Google Insights for Search Time to open the Alaska branch!
6. (Re)Develop your Web site Source: Microsoft adCenter Labs Focus on Depth of Content, Info, and Engagement. Don’t Drive Straight to Lead Forms!
7. Tweak your non-search advertising creative Source: Yahoo Buzz Ads should make moms feel good about themselves!
8. Inform your online display media buys Source: comScore Marketer Buy CafeMom, HotChalk and Disney!
9. Measure performance of offline ads Source: Google
9. Measure performance of offline ads Source: Google Jan 31 st Feb 13 th 6:00 – 7:00PM Feb 17 th & 18 th Feb 22 nd 5:00-6:00PM Feb 24 th 5:00 – 6:00PM Hourly
10. Predict elections Source: http://www.findresolution.com/2008/11/can-google-predict-election.html
10. Predict elections Source: Google Insights for Search
10. Predict elections Source: Google Insights for Search
10. Predict elections Source: CNN
10. Predict elections Source: http://digitalseachange.blogspot.com/2008/11/googling-next-president.html

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10 Ways To Use Search Beyond SEM - OMMA Global NY 2009

  • 1. Beyond the Click: Planners Use Search Beyond SEM
  • 2.
  • 3. 10 Ways to Use Search Data Beyond SEM
  • 4. 1. (Re)Define your audience Source: Microsoft adCenter Labs Women 18-34
  • 5. 2. Competitive Intelligence Source: AdGooroo Sitters & Nannies Training, Job Hunting General Listings, Background Checks Live-Ins, AuPairs Disabilities, Non-profits
  • 6. 3. Refine your USP Source: Twitter Search Safety Cost Convenience Location
  • 7. 4. Adjust your product line/features Source: AdGooroo Let’s watch the pets too!
  • 8. 5. Decide what markets to support Source: Google Insights for Search Time to open the Alaska branch!
  • 9. 6. (Re)Develop your Web site Source: Microsoft adCenter Labs Focus on Depth of Content, Info, and Engagement. Don’t Drive Straight to Lead Forms!
  • 10. 7. Tweak your non-search advertising creative Source: Yahoo Buzz Ads should make moms feel good about themselves!
  • 11. 8. Inform your online display media buys Source: comScore Marketer Buy CafeMom, HotChalk and Disney!
  • 12. 9. Measure performance of offline ads Source: Google
  • 13. 9. Measure performance of offline ads Source: Google Jan 31 st Feb 13 th 6:00 – 7:00PM Feb 17 th & 18 th Feb 22 nd 5:00-6:00PM Feb 24 th 5:00 – 6:00PM Hourly
  • 14. 10. Predict elections Source: http://www.findresolution.com/2008/11/can-google-predict-election.html
  • 15. 10. Predict elections Source: Google Insights for Search
  • 16. 10. Predict elections Source: Google Insights for Search
  • 17. 10. Predict elections Source: CNN
  • 18. 10. Predict elections Source: http://digitalseachange.blogspot.com/2008/11/googling-next-president.html