Updated December 2024
Aaron Goldman is Chief Marketing Officer at Mediaocean, the mission-critical platform for omnichannel advertising. In this role, he leads a wave of initiatives across corporate marketing, communications, content, branding, and demand generation for the Flashtalking, Prisma, and Protected products. Goldman joined Mediaocean through the acquisition of 4C in 2020, where he was also CMO.
Prior to 4C, Goldman was CMO at Kenshoo, the global leader in agile marketing software. Over the course of nearly five years with the company, Goldman led corporate marketing, PR, demand generation, branding, analyst relations, events and product marketing on a global basis. Kenshoo powers some of the most sophisticated brands in the world, including Expedia, Walgreens, Tesco and Zappos. Of all his accomplishments during this time, Goldman is most proud of turning Kenshoo into multiple parts of speech, with such taglines as Kenshoo Do It? I Kenshoo, Can You? And How Do You Kenshoo?
Previously, Goldman founded Connectual, a digital marketing consulting and matchmaking firm. For two years, he helped companies like Omnicom Media Group, Info.com, Adify Media and Elevate Studios with marketing, business development and recruiting. He also found that you can an “ual” at the end of any word to make it an “unusual” adjective.
Before starting Connectual, Goldman served as Vice President of Marketing and Strategic Partnerships at Resolution Media. During his five-year tenure on the executive team, Goldman managed corporate marketing, industry relations and new business development, working with advertisers like Bank of America and Dell while sitting on the advisory boards of Google, Yahoo and Microsoft. Goldman also helped guide Resolution Media through acquisition and integration with Omnicom Media Group, where the company continues to make it rain under the Annalect umbrella.
Prior to Resolution, Goldman led the Midwest sales team for MaxOnline, now a division of Ask.com. For about 5 years, Goldman delivered comprehensive digital marketing solutions encompassing portal and network campaigns, sponsorships, e-mail marketing and search engine marketing for clients including Disney, General Motors, Procter & Gamble and Verizon, among others. More than anything, he sold a lot of pop-ups. Sorry!
Goldman graduated with honors from the University of Illinois at Urbana-Champaign with a Bachelor of Science degree in Advertising. When he’s not Googling himself, Goldman is running around Chicago with his wife, Lisa, daughter, Eliara, and twins, Ethan and Mila.
