Blagica Bottigliero
VP, Strategy – Digital
Edelman
2/16/10
What makes Google such a unique company? Why has it been so successful?
I think Google is the quintessential example of focusing on one major skill set, then adding on new features. Google was all about search and very few people would have predicted they would enter new areas, including creating their own phone. The ‘start small and grow’ example is one that other start-ups like Facebook and Twitter continue to embrace.
