Everything I Know about Marketing I learned from Google
Jun
22
2012

SIMply Search and Social

June 22, 2012 by Aaron Goldman

Last week, I pulled out all the analogies in the book (hey, there’s another one!) to describe search and social marketing at the SIM Partners SIMposium at the (too legit) Wit Hotel in Chicago.

Below is my presentation and below that is my (too legit) rap…


Jun
6
2012

Easy as 1, 2, 3 at I.R.C.E.

June 6, 2012 by Aaron Goldman

Yesterday, I presented at the Internet Retailer Conference and Exhibition with Sachin Gadhvi, director of search and mobile marketing at TicketsNow. The topic we addressed was “How to Turn Dynamic Inventory, Seasonality, and Promotions into an SEM Advantage” and the answer was easy… via automation. Although, as we discussed, you still need a healthy dose of human strategy and intervention because the machine needs to be properly calibrated to your business needs and goals. Methinks the rap I threw down at the end of the session could’ve used some intervention as well, particularly by way of offering any other closing line than “yeah-yeah-ee.” See below for deck and video.


McGraw Hill Professional Amazon
Amazon Canada Amazon United Kingdom
Barnes & Nobel Borders