Everything I Know about Marketing I learned from Google

Calling out the SEO Rapper

February 21, 2011 by Aaron Goldman

Yesterday, I upped the ante in my campaign to get the SEO Rapper to battle me on stage at a trade show with the video call-out below.

On Wednesday, I’ll keep after him in my Search Insider column and suggest the upcoming Search Insider Summit in Florida as the venue.

Let’s see if Chuck bites or if he’s all bark.

Update: see the video at the bottom of the post… Chuck bit… hard!


Wassup, how ya doin’, it’s the Lyrical G,
Masquerading as the PPC MC.

Bursting on the scene to battle SEO.
Reppin’ paid search with my smooth flow.

See SEO can land your brand in the crapper.
Just ask JC Penney or the SEO Rapper.

Maybe he could help ‘em get links honestly.
But I can manage reputation with PPC.

Get ‘em an instant listing right there on the side.
‘Til they can fix their organic and stem the tide.

See PPC’s the one with instant ROI.
And I’m the one rapper that is supa supa fly.

So I’m throwing down the challenge, right here, right now.
SEO or PPC, which one is the cash cow.

Big Chuck, if you’re watching, I’m coming for you.
PPC’s my game over at Kenshoo.

I want to battle at the next trade show.
Just you, me and a mic, c’mon dude, let’s go!

Cash Money Baby!

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