In Chapter 19 (Make Your Company a Great Story), I cover all of Google’s April Fools Day gags over the years and the amazing amount of free press they drum up (not to mention, employee engagement). Yesterday, Google outdid itself with no less than 16 jokes. Matt McGree has a great roundup for Search Engine Land (my personal favorite is Chromercise).

In an effort to practice what I preach in the book and make Kenshoo a great story, we announced the release of a “cloudvertizing” platform. I think there are more puns in the press release than the 343 pages of my book combined! This is the very definition of “fluff” news…

Taking a page from Chapter 19 and making my company (and personal brand) a great story, I did a little Lebron James spoof to generate interest in my “decision” to put Connectual on hold and join the “all-star team” at Kenshoo as CMO.

I started by declaring my free agency last week and followed up with a video announcement riffing on the interview Lebron did with Jim Gray on ESPN.

More scoop on my move to Kenshoo can be found in the official press release or coverage by MediaPost, DM News, and Internet Retailer. (UPDATE 9/24: I just posted more detailed rationale for why I joined Kenshoo on the Connectual blog.)

I’ve also updated the author page with my new bio and acknowledgements with full disclosure.