Below is the presentation I gave today at the Online Marketing Sumit (OMS) in Chicago.
In it, I use my patent-pending “Heat-o-Meter” to describe the hotness of various companies, channels, and trends in digital marketing, including:
Companies: Facebook, Groupon, Apple, Google, LinkedIn, Twitter, Microsoft, Yahoo
Channels: Social, Mobile, Local, Video, Search, Display
Trends: Automation, Integration, Attribution
The deck has 70 slides packed with stats and the last section has some Kenshoo case studies for context on how advertisers are capitalizing on these hot trends. So warm up your fingers are start clicking!