Hit up SES Chicago today. Jolly good show.
Here’s the deck I presented in my session, “Get Googley: How to Apply Lessons from SEM to Other Marketing Channels.”
As you may have guessed from the last slide, Tha Lyrical G made an appearance. Will post the rap in its entirety in a separate post. (Waiting for YouTube to complete the upload.)
UPDATE: Here’s the Googley Lessons rap. Turn up your speakers, click the link, and then brace yourself.