Everything I Know about Marketing I learned from Google

Getting Googley at SES Chicago

October 21, 2010 by Aaron Goldman

Hit up SES Chicago today. Jolly good show.

Here’s the deck I presented in my session, “Get Googley: How to Apply Lessons from SEM to Other Marketing Channels.”

As you may have guessed from the last slide, Tha Lyrical G made an appearance. Will post the rap in its entirety in a separate post. (Waiting for YouTube to complete the upload.)

UPDATE: Here’s the Googley Lessons rap. Turn up your speakers, click the link, and then brace yourself.

McGraw Hill Professional Amazon
Amazon Canada Amazon United Kingdom
Barnes & Nobel Borders