Everything I Know about Marketing I learned from Google

Is Google Manipulative?

December 6, 2010 by Aaron Goldman

Last week brought word that Google is being investigated by the European Commission for abusing its dominant market position and preventing competition (aka acting like a monoploy) with the way it ranks websites in organic listings. Naturally, Google responded by playeing its trump card of “we only do what’s best for users.” Ahh, gotta love the altruism!

Laurie Sullivan covered the news in her MediaPost piece, “EU Opens Antitrust Probe Into Google SEO And Paid-Search Practices.”

When asked for my position on Google abusing its position by “manipulating rankings,” here’s what I told Laurie…

“Manipulating rankings” is Google’s business model. The question is whether it is manipulating maliciously and stifling competition in the process. It will be tough to make this case. Google has a long track record of manipulating rankings solely for the purpose of giving searchers more relevant results.


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