Everything I Know about Marketing I learned from Google

McGraw-Hill: Got Googley?

September 30, 2010 by Aaron Goldman

This week I visited the offices of McGraw-Hill Professional in Manhattan.

It was my first time meeting Gaya (right) and Julia (left) from the MHP marketing and PR team. (Although after a rigorous blog tour and lots of other promotional activity, I felt like I’d known them forever.)

When I first walked into the lobby and saw all the books proudly displayed, my first thought was how great it was to be in such good company. My second thought was, “Hey, where the hell is MY book?!?”

As it turns out, Gaya told me, my book has been a hot commodity so the fact that it wasn’t in the lobby meant it had been swiped by an employee or guest. That was a good sign, I was reassured.

Gaya, Julia, and I chatted for over an hour about our marketing and PR efforts to date and what else we could do to keep the momentum going. Here were some of the ideas we hatched:

  • Send out emails to targeted companies offering a 1 hour customized on-site presentation with an order of 50+ books
  • Webinars on topics like digital marketing trends and translating SEO skills to the broader marketing mix
  • Buy a book, send in the receipt at SASE and get a custom signed sticker to place on it
  • Team up with other authors on a holiday package book bundle

So far, I’ve been very impressed by the creativity and dedication of the MHP team. What do you think of the promotion we’ve done for the book? What else would you do if you were in our shoes? Help me demonstrate the lesson of chapter 2 and tap the wisdom of the crowds here!

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