Park City Love

Today I kicked off my role as MC of the MediaPost Search Insider Summit with an intro to the theme of “All Roads Lead Through Search” and an interpretation of 2Pac’s California Love with my man Rob McEvily (who also created the poster above) working the beatbox. Skip to about 10 minutes in if you just want the rap and see below for the lyrics…

Update: Check out Day 2 with the Fresh Prince of Deer Valley!

I’d like to welcome everybody to SIS,
This show is unstoppable, you know it’s the best.

The sessions will be hot and we’ve got skiing galore,
Be sure to pack your vest before you head out the door.

We’ve got all search geeks in this room, where the search geeks be?
The search geeks that never leave the spreadsheets empty.

And these geeks, they run the marketing machines.
Spend a lot of coin on Google, Yahoo, and Bing.

I’ve been in the game for 10 years so I’m old school,
Ever since Sergey and Larry were countin’ links fool.

Now it’s 2010 and we’re way past beta,
It’s like we unlocked the Fort Knox of data.

It’s all good from the conference to the slopes,
If you ain’t meetin’ others, you ain’t makin’ the most.

So throw your hands up if you feel the same way.
Welcome to SIS. The show starts today!

SIS, no doubt about it.
SIS, knows how to party.
In the city…. city of Park.
In the city…city of Park.
Keep on searchin’, keep on searchin’, yeah!