Today I participated in a session at ad:tech San Francisco called, “Connecting the Dots with Paid Search” moderated by “Marketing Pastor” Melanie Mitchell.
My presentation focused on a new approach to search engine marketing that can not only help improve performance within the SEM channel but across other channels as well. The idea is focusing on the people behind the keywords to get a sense of their true value to your business. It’s not rocket science. It’s people science.
Here’s my deck: