Everything I Know about Marketing I learned from Google

Search Search Data

December 11, 2010 by Aaron Goldman

The theme of Day 3 at the Search Insider Summit is consumers, privacy, and data. So, naturally, I had to kick things off with a little Vanilla Ice, “Search Search Data.” This time, DJ Rob threw down the beats on Garage Band. Lyrics below and be sure to check out Day 1 – Park City Love and Day 2 – Fresh Prince of Deer Valley.

Alright stop tracking me and listen,
Don’t take data without permission.

Something you shouldn’t be taking this lightly,
Data is keeping me up daily and nightly.

What all do you track?
Yo, I don’t know.
I turn off the lights,
And Google knows.

To the extreme, all the data you handle,
Scrub it all fresh like a Yankee candle.

Dance, around the topic that looms,
You know if I’m single or if I’m a groom.

Deadly, when you start tracking my family.
Now you got my address? Man, that’s a felony.

Love it or leave it, data’s coming your way.
Leverage it all and then make your pay.

If there was a cookie, yo, you’ll count it.
Check out my clicks while your datamart pounds it.

Search Search data.
Don’t Track Me.
Search Search data.
Don’t Track Me.
Search Search Data.
Don’t Track Me…


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