Saw this graphic posted by Chaz Hutton on Bluesky about how commercial Google queries have become.

Worked with my colleague Kristin Sanford to respond back on Bluesky with this take on what may become of ChatGPT once it decides subscription revenue is not enough.

It’s been a minute (ok, 12 years) since I posted here but thought I’d share my recent LinkedIn article in which I revisited the 20 Googley Lessons from my book as a blueprint for marketers to thrive in a world of Gen AI and ChatGPT.

While I may not have predicted the term we’d use was “agentic AI” or “AI agents” my prognostication around “app-sisstants” and “search-and-act engines” was on point and the key principles for brands to deploy still hold up.

I won’t rehash them all on this blog but I will take this opportunity to encourage folks to re-read Chapter 21 and get Googley!