Everything I Know about Marketing I learned from Google

FAQ #2: How Did You Land Your Deal With McGraw-Hill?

August 3, 2010 by Aaron Goldman

I outlined this pretty extensively in my post, “How I Used Social Media to Land a Book Deal,” so I won’t repeat myself here. I will add, though, that I think there are 5 keys to getting published:

1. Idea – must be timely, relevant, and unique
2. Connections – a strong network will help you get in with a publisher, secure interviews while doing research, and generate PR for launch
3. Penmanship – bottom line, you need to be a halfway decent writer
4. Time – creating flexibility in one’s schedule is key to carving out the blocks needed to put pen to paper. See also FAQ #5.
5. Luck – always a factor!

Note: this post is part of a series. For more, see the full list of FAQs.


2 Comments »

  1. […] What made you want to write a book? 2. How did you land your deal with McGraw-Hill? 3. How did you come up with the idea? 4. Did Google approve this book? 5. How long did it take you […]

    Pingback by FAQs | Googley Lessons — August 3, 2010 @ 10:55 am

  2. […] the book (granted I had an outline to work off given my MediaPost columns — more on that in FAQ #2) the week between Christmas and New Years 2009. I spent about 5 full days (8am-6pm) writing that […]

    Pingback by FAQ #5: How Long Did It Take You to Write the Book? | Googley Lessons — August 6, 2010 @ 8:04 am


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