Everything I Know about Marketing I learned from Google


July 30, 2010 by Aaron Goldman

As the publication date draws near and promotional activity reaches a fevered pitch, I’ve been getting lots of questions about the process of writing a book and my plans for future projects.

I’ve assembled the most frequently asked questions here and, starting on Monday, I’ll address one each day until I cover them all. Please feel free to add more to this list in the comments.

1. What made you want to write a book?
2. How did you land your deal with McGraw-Hill?
3. How did you come up with the idea?
4. Did Google approve this book?
5. How long did it take you to write the book?
6. What was the hardest part about writing the book?
7. Who is the book written for?
8. What others books are similar to yours?
9. Will you write another book?

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