As with FAQ #1, I’ll just copy and paste from the proposal I sent to McGraw-Hill as they were keen to know the answer before green-lighting the project…
Anyone with a stake in marketing, from small business owners to CEO’s of Fortune 500 corporations, will want to buy this book. That said, the sweet spot will be marketing professionals responsible for advertising, PR, promotions, product development, etc. These folks are either “client-side” working at in-house marketing departments or “agency-side” at marketing communications firms. A subset of this group that will be particularly interested in buying this book is search engine marketing professionals looking to apply their skills to the broader marketing mix.
Note: this post is part of a series. For more, see the full list of FAQs.
