I shot a quick screencast today to show how McGraw-Hill and I have applied the “hub-and-spoke” model discussed in Chapter 5: Be Where Your Audience Is to our book marketing and PR activities. Essentially, GoogleyLessons.com acts as the hub (and main sales tool) while each social media outlet provides opportunity to engage readers in their environment and (hopefully) “ladder” them up from passive to active supporters.
- Home
- Author
- Acknowledgements
- Introduction
- Chapters
- Chapter 1: Relevancy Rules
- Chapter 2: Tap the Wisdom of Crowds
- Chapter 3: Keep It Simple, Stupid
- Chapter 4: Mindset Matters
- Chapter 5: Be Where Your Audience Is
- Chapter 6: Don’t Interrupt
- Chapter 7: Act Like Content
- Chapter 8: Test Everything
- Chapter 9: Track Everything
- Chapter 10: Let the Data Decide
- Chapter 11: Brands Can Be Answers
- Chapter 12: Your Unique Selling Proposition Is Critical
- Chapter 13: Your Competition Is Broader Than You Think
- Chapter 14: You Can Learn a Lot From a Query
- Chapter 15: Sex Sells
- Chapter 16: Altruism Sells
- Chapter 17: Show Off Your Assets
- Chapter 18: The More Shelf Space, the Better
- Chapter 19: Make Your Company a Great Story
- Chapter 20: Don’t Rely on Search Engine Marketing Alone
- Chapter 21: Future-Proofing
- Conclusion
- Interviews
- Aaron Magness, Zappos
- Alan Charlesworth, University of Sunderland
- Avinash Kaushik, Google
- Bill Wise, MediaBank
- Blagica Bottigliero, Edelman
- Bryan Eisenberg, Eisenberg Holdings
- Cam Balzer, Threadless
- Carla Gambescia, Via Vanti!
- Chris Copeland, GroupM Search
- Cory Treffiletti, Catalyst SF
- Dag Kittlaus, Siri
- Damian Blackden, Omnicom Media Group
- Danny Sullivan, Search Engine Land
- David Berkowitz, 360i
- David Gould, Resolution Media
- David Szetela, Clix Marketing
- Debra Zahay, Northern Illinois University
- Derek Gordon, Yield Software
- Ed Wise, Funny or Die
- Ellen Bale, Learning Care Group
- Esco Strong, Microsoft
- Gian Fulgoni, comScore
- Glenn Fishback, Adify Media
- Gord Hotchkiss, Enquiro
- Jack Myers, M.E.D.I.Advisory Group
- Janel Laravie, Chacka Marketing
- Jeff Levick, AOL
- Jill Balis, SMG Search
- Jill Botway, WMI
- Joe Marchese, SocialVibe
- John Battelle, Federated Media
- Jon Kaplan, Google
- Jon Raj, Cello Partners
- Keith Kaplan, Adconion
- Lance Neuhauser, PHD
- Lawrence Wan, Omnicom Media Group
- Leigh Terry, OMD Australia
- Linda Tuncay Zayer, Loyola University
- Margi Michael, Lowe’s
- Mark Goldstein, BBDO
- Marty Kohr, Northwestern University
- Matt Spiegel, Omnicom Media Group
- Michael Lazerow, Buddy Media
- Michelle Prieb, Ball State University
- Olivier Lemaignen, Kodak Gallery
- Omar Tawakol, BlueKai
- Penry Price, Google
- Paul Gunning, Tribal DDB
- Quentin George, Mediabrands
- Rand Fishkin, SEOmoz
- Riki Nakasuji, Google
- Rishad Tobaccowala, VivaKi
- Rob Garner, iCrossing
- Rob Griffin, Havas Digital
- Rob Murray, iProspect
- Scott Hagedorn, PHD
- Scott Kier, Mosaic EcoSystems
- Scott Shamberg, Critical Mass
- Sean Cheyney, AccuQuote
- Seth Godin, Squidoo
- Stephen Governale, AT&T
- Steven Hall, University of Illinois
- Steve Pacheco, FedEx
- Todd Friesen, Position Technologies
- Tony Bombacino, Restaurant.com
- Reviews
- Blog
- Chapter 1: Relevancy Rules
- Chapter 2: Tap the Wisdom of Crowds
- Chapter 3: Keep it Simple, Stupid
- Chapter 4: Mindset Matters
- Chapter 5: Be Where Your Audience is
- Chapter 6: Don’t Interrupt
- Chapter 7: Act Like Content
- Chapter 8: Test Everything
- Chapter 9: Track Everything
- Chapter 10: Let the Data Decide
- Chapter 11: Brands can be Answers
- Chapter 12: Your Unique Selling Proposition is Critical
- Chapter 13: Your Competition is Broader than You Think
- Chapter 14: You can Learn a Lot from a Query
- Chapter 15: Sex Sells
- Chapter 16: Altruism Sells
- Chapter 17: Show Off Your Assets
- Chapter 18: The More Shelf Space the Better
- Chapter 19: Make Your Company a Great Story
- Chapter 20: Don’t Rely on Search Engine Marketing Alone
- Chapter 21: Future-Proofing
- Conclusion