The Hub-and-Spoke Model in Action

I shot a quick screencast today to show how McGraw-Hill and I have applied the “hub-and-spoke” model discussed in Chapter 5: Be Where Your Audience Is to our book marketing and PR activities. Essentially, GoogleyLessons.com acts as the hub (and main sales tool) while each social media outlet provides opportunity to engage readers in their environment and (hopefully) “ladder” them up from passive to active supporters.