Everything I Know about Marketing I learned from Google

Aaron Goldman Speaking Appearances

August 16, 2010 by Aaron Goldman

In addition to hitting the Web for a Blog Tour, I’ll be appearing at a number of trade shows, conferences, and corporate events in the coming months.

Below is the latest schedule which will be regularly updated. If you’d like me to speak at your event, please Get Connectual.


Tues. Feb. 7: Paneling at Covario’s INFELCTIONPoint 2012 about leveraging paid search and paid social. Pic here.

Wed. Feb. 8: Going back to the well on Facebook best practices at the Online Marketing Summit in San Diego. Slides here.

Wed. Apr. 4: Mediating the Google v. Facebook battle at ad:tech San Francisco. Slides here and solo rap battle here.

Wed. Apr. 4: Paneling on how to monetize search with social at the Power of eMarketing Conference in SF.

Mon. Apr. 23: Hosting the “Search Insider Feud: How Search Changes Your Voice” at Search Insider Summit in Captiva Island, FL. Video here and recap here.

Tues. June 5: Co-presenting with Sachin Gadhvi from TicketsNow, at Internet Retailer Conference and Exhibition in Chicago on “How to turn dynamic inventory, seasonality, and promotions into an SEM advantage.” Slides here and rap here.

Thurs. June 14: Presenting at SIM Partners’ SIMposium in Chicago on “Search and Social: Birds of a Feather or Different Flock?” Slides here and rap here.

Wed. Sept. 19: Virtually presenting at the Online Marketing Institute Digital Marketing Strategy Summit re: “Successful Execution of Search & Social.”

Wed. Sept. 19: Physically speaking at the Yahoo! Search & Bing Advertiser Forum in New York on a panel moderated by Craig Macdonald, of Search Insider Feud fame, about industry trends .

Thurs. Sept. 20: Co-presenting with Viji Davis and Erica Barth at the 2012 Resolution Media Summit in Chicago on “Social Observations and Benchmarks for Your Programs” using data from our Social Media Insights research and Social Media Advertising Global Games report.

Thurs. Sept. 27: Hosting a Kenshoo webinar with my colleague Will Martin-Gill and Kenshoo client reps from Sears and iProspect on “Gearing up for the Holiday Shopping Season”. Video here and slides here.

Mon. Oct. 1: Paneling at MediaPost’s OMMA Display in New York on “The Facebook Challenge: Is Social Media Inventory Any Good for Marketers?” with moderator extraordinaire, David Berkowitz. No, not that one. This one.

Tues. Oct. 23: Co-hosting a webinar for Kenshoo Social with Resolution Media on “Social Media and Facebook Advertising Insights.”

Thurs. Dec. 13: Moderating a panel at the Search Insider Summit in Park City, UT on “New Surface Areas for Search Locally and Worldwide.”


Tues. Apr. 12: Speaking on panel at ad:tech San Francisco about paid search marketing. Slides here.

Tues. Apr. 19: Panelist on paid search session at the Power of eMarketing Conference in San Francisco.

Thurs. May 5 and Fri. May 6: Kicking off the Search Insider Summit in Captiva Island, Florida with the Ultimate SEO PPC Rap Battle and then presenting on Personalization vs. Privacy: the Implications for Advertising on day 2. Slides here. Rap battle here.

Tues. May 24: Keynoting day 2 at Social Media Optimization Conference (SMOC) in San Francisco with a look at another great acronym, SAM (Social Advertising and Marketing) and how it compares to SEM (Search Engine Marketing). Slides, pics, and rapping Q&A here.

Tues. June 7: Presenting on behalf of Kenshoo at the Needham Internet and Digital Media Conference in NYC.

Tues. July 26: Presenting at OMS (Online Marketing Summit) Chicago on “10 Channels To Integrate with SEM to Improve Results.” Slides here. Note: topic changed to “What’s Hot in Digital Marketing.”

Tues. Aug. 16: Presenting at SES San Francisco on “Automating Social Media: Creating & Distributing the Message.” Slides here.

Thurs. Sept. 22: Speaking at a Pivot Guild event in Boulder on the topic of “Why Social Media Matters for Your Business.” Recap and slides here.

Tues. Sept. 27: Participating on a panel titled, “Why Display is Better than Search” at OMMA Global New York. (Yes, I will be the contrarian POV.)

Mon. Nov. 14: Getting social with a presentation titled, Like it or Not: The Do’s and Don’ts of Facebook Ads” at OMS Social Media Summit in Chicago. Rap hear.

Tues. Nov. 15: Sharing more Facebook best practices (virtually same deck as day before but 45 minutes less time to do it!) at SES Chicago. Slides here.

Fri. Dec. 9: Perfecting the search engine at MediaPost’s Search Insider Summit in Deer Valley, UT. Slides and video here.


Tues. Aug. 24: Moderating social media panel at  Integrated Marketing Summit in Chicago.

Thurs. Sept. 16: Delivering happy hour address and raffling off signed copies at Online Marketing Institute and CIMA events in Chicago. Pic here.

Thurs. Sept. 23: “Official Chicago Launch Party” in partnership with the Chicago Interactive Social Club at Blue Frog 22 in Chicago. Pics here.

Tues. Sept. 28: Moderating panel about the how much credit Google gets/takes at OMMA Global in New York. Recap here.

Thurs. Oct. 21: Delivering one-hour presentation about how to apply lessons form SEM to other channels at SES Chicago. Slides here. Rap here.

Wed. Dec. 1: Leading 150 minute workshop at Catalyst Ranch Match Books event in Chicago. Rap videos here.

Wed. Dec. 8 – Sat. Dec. 11: Official MC of the bi-annual Search Insider Summit in Park City, Utah. Rap videos here: Day 1, Day 2, Day 3.

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  • Jim "Da Coach"

    Hi Aaron! I loved the book, will be recommending it in my May newsletter to my subscribers:

    Everything I Know About Marketing I Learned From Google Author Aaron Goldman has helped even a semi-techno retard like myself understand how to improve one's on-line marketing. If you don't think this is important, go Google yourself.

    Keep the great ideas coming –

    Jim “Da Coach” Rohrbach

  • http://aarongoldman.net Aaron Goldman

    Thanks Coach! I think you just coined a new acronym… STR. Will have to start marketing my book as the cure for it. Now get back to googling yourself!

  • Marianne

    Aaron –  Loving your book, “Everything I Know About Marketing…Google” – can’t put it down…interesting, easy-to- read (follow), as you promised.  Full of fabulous, wonderful, relevant (aha) ideas.   Now that I know about you, I’ll be following you along the path..

    Many thanks.

    Keep up info coming.


  • http://aarongoldman.net Aaron Goldman

    Thx Marianne, hope our paths cross!

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